For the purpose of beginning to experiment with Meta Business Suite, we were assigned to pick a company and develop a mock advertisement through Meta Business Suite to run for a targeted group of users on social media.

First, I decided what type of advertisement I wanted to run for the mock ad. I chose to develop a mock ad for the fitness franchise Crunch and act as if Crunch were opening a new location in Long Beach, New York, and looking to gain customers. I chose a traffic ad to bring the interested parties to Crunch’s website to sign up for a membership.

Then I determined the location I wanted the mock ad to be target to. I chose to target any Facebook or Instagram users in Long Beach.

I then developed the demographic I wanted to target through the mock ad. I chose the age range of 21-50. I then targeted the ad to all genders and further targeted it through the specific interests of Crunch’s ideal customer. Those being, Fitness Trainers and people who had an interest in Crunch Fitness, Health, and wellness.

After developing the mock ad, I then reviewed the ad and selected to share the mock ad to Facebook and Instagram in its entireity (stories, posts, feeds etc;)