Have you ever wondered why celebrities are constantly coming out with new brands and products? When did we switch from celebrity endorsements to celebrities becoming the CEO of brands?

Why do we, as consumers, care what they are selling? And what do we gain by purchasing their products?

Below, I have attached some of the most well-known celebrity-owned lines that will eventually be used in a medium-length article in the upcoming weeks that discusses the consumer psychology behind celebrity brands and the stories of both successes and failures celebrities have seen from their line.