After spending some time developing and researching Problem Statements, the next step is to move on to the App Point of views, which allows us as designers to see real opinions, thoughts, and experiences. 

I choose to analyze the three following apps: Pinterest, LTK, and Sephora. I wanted to choose apps that had similar features but varied in their ability for in-app interactions. Pinterest is the app that allows for the most interactions while being able to buy items from the app. LTK is similar to Pinterest; however, it is widely used by influencers as a way to share their affiliate links for their followers to shop from as well as explore other items to buy. Sephora then only allows exploration of their stock from a range of select higher-end brands, which tie into their marketing of being a luxury beauty store. 

Pinterest had a range of positive, negative, and suggestive reviews. The positive reviews focused on the wide range of images/products you can find on the app. The negative reviews however, frequently complained about the overwhelming amount of ads on the app that merge with normal posts. I, as a user of pinterest, can agree with the negative reviews. I personally found it a struggle as the post tiles and advertisement tiles look exactly and that when you click on an ad without realizing it takes you directly out of the app to a web browser and oftentimes you lose your place in the app. The suggestive reviews often mentioned fixing the app’s crashes and random banning of accounts. 

LTK (LikeToKnow) also had positive, negative, and suggestive reviews. LTK’s positive reviews ranged from customers loving being able to shop easier and quicker online with direct links to products they wanted as well as feeling included by their favorite influencers through sharing their beloved products. LTK’s negative reviews mainly focused on the design of the app itself with some stating the app, after a recent update, looked bulky and confusing to navigate. LTK suggestive reviews consisted of not wanting the app to open links in other browsers and be able to buy directly on the app. 

I then took a look at Sephora’s positive, negative and suggestive reviews. Sephora’s positive reviews consisted of beauty consumers loving the range of products the site had to offer as well as customer service experience they had on the app. The negative reviews then consisted of an age limit for using the app and purchasing online, that being 13 and up. The suggestive reviews again consisted of fixing bugs and app crashes. 

I then developed user POV statements for each app. This allowed me to get clear on the reasons behind customers using the app as well as the takeaways they get from using the app ranging from new products or new ideas. See below fro the full scope of reviews and User POV statements I created fro the three apps.