The brand I chose to analyze its key metrics between organic and paid strategies was the ready-to-wear lounge wear brand Daphne. Daphne was created in 2025 by social media influencer, reality star, and podcast host Paige Desorbo. Paige was inspired to create Daphne after not being able to find ready-to-wear lounge pieces that would be … Continue reading Daphne By Paige Desorbo: A Deep Dive on Key Metrics